Alliance is an experienced and knowledgeable contest management provider.

We will help you run an efficient and effective user-generated contest promotion with little risk.

Contests are different from sweepstakes in several ways. While sweepstakes are games of chance, contests require a level of skill or uniqueness from the entrant. Additionally, whereas “no purchase necessary” is a standard mandate for sweepstakes, contests may require a purchase for entry, and companies can create a database of confirmed users.

However, some caveats and restrictions do apply.

Most contests today incorporate some form of user submissions of photos, videos, essays, etc. Since they involve the brand in the 3rd-party creation of content, user-generated contests can be effective in reinforcing the brand’s positioning and its key product/service attributes, and spreading the word across social channels.

The sponsor of a user-generated contest must have ironclad rules in place to protect itself against copyright infringement on the part of the entrants. The rules must also clearly state that the sponsor has the rights to all submitted content for use in future marketing efforts.

Our Contest Administration Services include:

  • Development and consultation
  • Promotion administration
  • Legal advice and official rules
  • Winner(s) notification
  • Winner’s list creation and request fulfillment
  • Interactive promotional website development & hosting
  • Prize fulfillment (selection, procurement, warehouse and shipping)
  • Procurement of Affidavits of Eligibility & Publicity/Liability Releases
  • $1,000,000 Errors & Omissions Indemnification Policy
  • $1,000,000 Cyber Liability Indemnification Policy
  • IRS 1099 form issuance
  • Data entry
  • Social media counsel and execution >

We know the contest laws.

Most companies understand the basics about contest requirements, like giving information about the start & end date, entry process, prizes, and winner selection/notification. However, online contests bring a host of different problems with them, such as whether automated or repetitive electronic submissions will be accepted, how the contest website will detect violations, and restrictions on length, size, or format of submitted content.

Compliance also takes on new challenges online, like ensuring all online-data-privacy laws and compliance with the Can Spam Act of 2003 are met. Plus, online contents open you up to the public opinion, so it’s important to keep in mind how they will perceive your contest in terms of impartiality and transparency. At Alliance, we make sure that your contest rules are correct and in good standing with the law and public eye, every time.

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