Alliance is a sweepstakes company first and foremost.
We know that sweepstakes promotions not only offer the excitement of a chance to win great prizes; when created effectively, they can also build the brand and create awareness for a product or service.
Sweepstakes promotions are often used to drive traffic … to a physical retail location, an event, a website, or a Facebook page. They’re also one of the most effective means of building a database or encouraging signups.
Sweepstakes have the benefit, too, of being “fixed budget” promotions. Prizes are determined up front and awarded as described, so you don’t have to worry about going over budget.
Finally, sweepstakes are great viral marketing tools that provide an easy and fun way to spread the word for you and build brand loyalty.