Alliance is a sweepstakes company first and foremost.

We know that sweepstakes promotions not only offer the excitement of a chance to win great prizes; when created effectively, they can also build the brand and create awareness for a product or service.

Sweepstakes promotions are often used to drive traffic … to a physical retail location, an event, a website, or a Facebook page. They’re also one of the most effective means of building a database or encouraging signups.

Sweepstakes have the benefit, too, of being “fixed budget” promotions. Prizes are determined up front and awarded as described, so you don’t have to worry about going over budget.

Finally, sweepstakes are great viral marketing tools that provide an easy and fun way to spread the word for you and build brand loyalty.

Our Sweepstakes Administration Services include:

  • Development and consultation
  • Promotion administration
  • Legal advice and official rules
  • Winner(s) selection
  • Winner(s) notification
  • Winner’s list creation and request fulfillment
  • State registrations/filings and bonding
  • Interactive promotional website development & hosting
  • Prize fulfillment (selection, procurement, warehouse and shipping)
  • Procurement of Affidavits of Eligibility & Publicity/Liability Releases
  • $1,000,000 Errors & Omissions Indemnification Policy
  • $1,000,000 Cyber Liability Indemnification Policy
  • IRS 1099 form issuance
  • Data entry
  • Social media counsel and execution >

Alliance is always in compliance.

Sweepstakes require stringent compliance with federal and state laws. It’s important these laws are followed, because accidently becoming an illegal lottery when you’re just trying to promote your brand can quickly turn into a legal and PR nightmare. At Alliance, we ensure your compliance with all laws, bond and register your sweepstake in required states, supply W9 and 1099 documentation to winners when necessary, and procure and distribute prizes to winners.

We have been creating contests and sweepstakes for 75 years, and we make sure that all sweepstake and contest laws are fulfilled. We offer custom support to all business in every stage of the process, so your sweepstake will be compliant right from the very beginning. Legal compliance shouldn’t slow you down, and at Alliance, we don’t let it. Our knowledgeable team is here to show you just how effortless and effective running a sweepstake can be.

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